" MIB (Midea International Business) Headquarters is a Group function, or platform if you will, that oversees all business operations of Midea Group in the global markets, including all of the regional and country operations, as well as guiding and supporting all of the HQ Product Divisions Overseas Sales and their relevant functions.
MIB is chartered to cover and balance both OBM and OEM businesses for Midea Group. Its duties include catapulting OBM business to the leading position of the global stage, cross-border operations management, talent development, and the localization of overseas operations. Below are some more details that I would like to share with you,
A) MIB Mission
MIB is responsible for overseeing Midea overseas operations’ transition from primarily OEM to OBM, and moving from previously “China Export” model to “Glocal Management”, aka “Globalize HQ, Localize Overseas”.
It will ensure the smooth communication and processes among all the HQ Product Divisions and the overseas companies, so we can have a truly market-driven, seamless organization to support our growth globally. "